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It is an ever self-refining process—design, test, design, test, design, test. Naturally, this includes the software development team as they try to understand what I was thinking, but it can consist of other teams from product management to QA and measurement. There are times when it may make sense to change the order of the steps or, for instance, revisit an element that you may have previously thought was completed. I start with user research (surveys, in-person interviews, task analysis, etc. I thoroughly had done market research and analyze 3 of their competitors (cannot disclose the competitor names because of privacy clauses) to learn more about the needs of the existing market and to compare where ARTeFAC stands in the competition. In this sense, the job resembles quality assurance. Believe it or not, something that works for me is to go for walks to clear my mind. Written by. There are a ton of practical activities in this step. Factors like timeline, budget, need and fit also affect the process. To design an efficient product, you need to create a definition of the desired result. Stay in the loop with the design industry - get weekly digests of news, stories and tools. He once stated as follows: “ I invented the term because I thought human interface and usability were extremely good. That means wireframes will be handed off to the development team for immediate implementation, sometimes even without visual designs. It’s the designer’s job to answer those questions. This is a look at my personal UX process, which I brought to HubSpot and have been evolving ever since. You can learn out more about my solution for Artefac here. The UX process taken from UX mastery. The first step to any UI/UX process is looking into the key objectives and identifying the problem, which involves what the client is hoping to achieve through this project. Why attend a UX hackathon? Personas. Those are generative research, design, evaluative research, and support. UX design isn’t a linear process; it’s an iterative process. My 10-Step UX Design Process UX/UI Design The following quote from Holger Egger perfectly summarizes my thoughts about the importance of a strong and thorough UX design process: "A good design process can be your secret weapon. Depending on the development methodology (waterfall or agile), the UX activity details will also change. While every company and project is unique, the steps in my UX process have a similar structure. One can start working on another project, so we must pay extra attention to follow through on your design support responsibilities. MY UX PROCESS Competitor Research & Analysis Define and assess the strengths and weaknesses of competitors against your user's needs. My UX Process . Busy? As a senior UX designer/mentor and the founder of Flowhack, I’ve been asked portfolio related questions a lot, therefore I want to share with you my complete guide to creating a good UX portfolio from scratch to help you stand out in job applications.. Why is UX portfolio so important in getting a job as a UX designer? Usability testing sessions video/audio highlights research reel. As you can see from my projects, I start my design with Paper prototypes, wireframes, usability testing, iteration (resolving pain points and perfecting design) and finally into pixel perfect deliverables. A good UX portfolio is about showing the process, not only the end result. By identifying a step-by-step UX process, and putting it in a very specific context (product design), he wrote an article that serves as a guiding light that others can follow. The last phase in the process entails providing support to the different teams to make the design real. The data from this research can help developers create “personas,” or fictional representations of real end users, designed to depict their motivations, needs, goals and expectations. I always strive to put people first! Group into logical pillars. I love this part because it allows me to throw away my preconceived notions and start with a fresh approach. At their most simple forms, UX design is what makes an interface useful, and UI design is what makes an interface beautiful. It all started with my mum complaining about using certain apps. With our research findings in hand, the next step is to prototype and design. The first step in the process is all about generating ideas. ), which all help find user's pain points, while also determining the stakeholder's goals and user's needs. In UX research, I believe that by utilising Design Sprint’s fast-based ideology, the traditional UX research process should also be able to provide momentum for the more agile UX design process. My UX Process. When it comes to this final phase, the primary difference between the two development methodologies is the quantity of software we develop. To that end, I often, but not always, create a document or two to help explain how the designs should look. The designs will progress through multiple iterations (typically three) before being delivered to engineering. The creative or look-and-feel aesthetics follow the UX design docs since I’m basing the UX design’s visual system. First of all, what I do its Research. I follow the 4D’s Discover, Define Design and Deliver. I hope to help you understand where the differences lie in the context of the UX process. That’s the beauty of the process. My UX Process. There’s even a study from Stanford that demonstrates this. February 11, 2018 February 27, 2018 Luke Dowding (Last Updated On: February 27, 2018) The UX Design process is very flexible and is dependent on things like project, team, requirements, timeframe and more. For this reason, I am satisfied with my newfound understanding of the UX design process. Generative Research The first step in the process is all about generating ideas. They can answer specific questions, such as how many page views or how our customers meet our other goals. Debunking the UX Myth. I use a UX approach to design the experience of an interface, a product or a service and to solve existing problems. From there, I create user personas and multiple potential solutions. To the many UX aficionados who believe that UX is a concept, or an overarching goal, Hershey is saying no: here is a process, a concrete one, and a replicable one. We all have heard about the UX process many times over again and again. For instance, a functional specification document can often get quite lengthy and include visual information, reference style guides, and design systems, and a whole host of technical details, including interactions, destinations, measurements, edge cases, and so much more. This means you have to define qualities that the end product has to obtain. It helps teams move from rough designs to highly usable results. On the other hand, if my design process looks a little more like a waterfall, my team typically has time to perform a few of these activities—say, an ethnography that also leads to us developing some personas based on what we learned. I will enhance this approach with my future reading and experience. Say, for example, that your evaluative research is revealing some severe shortcomings in the design. These are usually in quite a bit of detail. The term ‘UI/UX design process’ was first introduced in the late 1990s by the famous designer and cognitive Psychologist Donald Norman. Let’s take a look at a UX project checklist and see what should a business owner prioritize in the project’s execution. Ultimately, I like to think of it as a flexible process, too, and one that you can customize to meet your needs. It depends on the business, level of urgency, who is in leadership, the organization's design maturity level, internal politics, scope, etc., so I think It's important to be adaptable and flexible, while not sacrificing UXR rigor as much as possible. I like to use various survey and polling tools to define this. It aims to attract people to a site they are interested in; then, once they are there, to make their journey from the homepage to purc… My UX Process The key to my design process is an agile methodology approach that aligns user-centred design principles and business goals. The website redesign of ARTeFAC began with competitor analysis. About business, projects or products. That means all the stages are going to look a lot different for you compared to another company and product. Product Designer. Was my generative research successful in identifying meaningful user needs, and did I nail those during the second design phase? The whole point of this process is that it includes all of the tools you need to solve your problems. That’s why it’s there. Which UX process is related to Users or the Business? I will only send you helpful information that I would like to receive myself. With such a short cycle, there’s no way that the wires can be complete and cover every aspect of the project. I’m a full-stack designer and researcher from San Francisco with expertise that includes UX, product design, marketing/branding, and strategic thinking for B2B/B2C and all touchpoints. Let’s start with the most abstract plane: The first plane: Strategy User Needs Product Objectives. My personal UX process (which I improved a lot here at Clever). I believe effective design comes from collaboration, rapid prototyping, applying the scientific method and enhancement through iteration. Then, I create user personas and multiple potential solutions. This only my approach and some recommendations. Hi everyone :) Today I would like to share my opinions about the User experience design process. Each step is composed of various activities—each with their deliverables—but not every project includes every step. Table of contents. It might then make sense to start over initially and perform some additional generative research to grasp the problem better. This cadence allows products to slowly improve over time in a natural manner that is sustaining and real. Insights from the real world and real people make the design fresher and more realistic. The tasks you do will change and the devices you do this on will definitively change. This will help in determining a Unique Value Proposition and MVP that will set the product apart from the competitors. It also means that the design team works in a closer connection to their engineering colleagues. Over Again. My UX Process. My UX Process. Map out product features for each pillar As a Computer Science major, I have been trained to be a problem solver and the first step to solving a problem is to understand it to the best of our ability. With waterfall, on the other hand, there is a lot of code to write. My UX process is composed of four stages. The best way to know what’s in your customer’s heads and what will genuinely make them love your creations is to get out of your studio and do your homework. Mental Model Capture pain points, user behavior, motivations, and needs from contextual inquires. I know it’s tempting to get on Behance, look for inspiration, and then move straight into wireframes, but as a UX designer, you want to fall in love with the problem, not the solution. Related. The official definition of User Experience (UX) is:“A person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.” (ISO 9241-210:2010, subsection 2.15)In the simplest terms, UX design is about making the user’s experience with the product the best it can be. No time for reading? In the waterfall methodology, we include it throughout the process. I want to present you my process and how I did it. My UX Process. UX Process. While every company and project is unique, the steps in my UX process will generally have the same structure. Remember that designers have shorter cycles with the agile process—a sprint is typically two to three weeks. Proper research is essential to gain insight into the user, business, and product requirements. The information can than be used for data analysis and transformed into knowledge. I love this part because it allows me to throw away my preconceived notions and start with a fresh approach. My UX Design Process – User Experience Design Process. That means that we have fewer or even no analytics data on how the customers interact with designs in the real world. 3. Another important aspect of this phase is the implementation oversight. I use a common way of working for every projects but I adapt the tools depending on the project context. As a result, there’s a lot of design work to document and answer. Ryo Mac. Persona For Spicyfy . My UX Process; About; UXUI is beyond pretty pixels & wireframes. I am a UI/UX Designer and I wanted to include my UX process so that it helps in better understanding of What I do, Why I do and How I do to solve a problem  and achieve desired results. Don’t be afraid to rely on that first step in the UX process. How running inspires my work in UX design. With that knowledge we can produce insights and out-puts. Instead, the team will further develop the designs in the next sprint. I'm afraid I have a famously "UX" answer for you: "It Depends." Since agile divides development into lots of smaller units, it only follows that there is less design support to provide. You can always browse the internet and find many reading materials on UX process. Since then, a lot of studies have been conducted in the field by different industries for utilizing it to their advantage. It is based on Lean UX and can be tailored to fit any product or organization. Take research and design as an example: as the UX designer learns more about the problem and the users, he or she might want to rethink some design decisions. The User Experience (UX) journey starts with true research. They are a key activity for understanding user, the tasks, motivations and pain points of the user group for whom I am designing. In this course, you will learn how to start User Experience process in a simplified way for beginners and why do we need User personas, feature matrix, competitive analysis etc … You will get tons of DOWNLOADABLE RESOURCES in the format of. UX process: how I applied it to my first internship project “Every master was once a beginner”- Robin Sharma. https://en.wikipedia.org/wiki/Waterfall_model, https://news.stanford.edu/2014/04/24/walking-vs-sitting-042414/. Battling those voices of doubt as a writer . Storyboard I have created for Vicinity app, You can learn out more about my solution for Vicinity app here, You can learn out more about my solution for PetJava here. 1.1K. Go directly to my portfolio. After doing the competitor analysis, the next step in my UX process is getting to know about the user and the user's needs.. To further determine the MVP and to focus on the right features, I conduct user surveys and interviews with real users. Competitor analysis is a comparison of 3 competitors of that specific product/service breaking down each competitor’s competitor profile, marketing profile, core business, SWOT profile, UI/UX, content, design, and performance quality. Take a look. Persona Definition. Your UX process is going to be entirely unique to your business and product. Factors that influence the UI/UX process. The important thing is that you find a process that works for you, your team, and—most importantly—your users. The phases of the UX process have considerable overlap and usually there is a lot of back-and-forth. To create a great user experience, developers must first take the time necessary to understand their end users. You will learn about. What was I thinking, after all! How do you use it? I start with user research (surveys, in-person interviews, usability testing, etc. My UX Process. Research. My UX writing process, as it is now, isn’t perfect and I’m refining it as I become better. PDF Notes. I do my best to ignore what others have done before. 10 min read “Every master was once a beginner”- Robin Sharma. 3 min read. Here it’s the designer’s job to hold frequent meetings with the team to ensure they are following those specifications correctly. I follow the 4D’s Discover, Define Design and Deliver. What is my process? This step is where you’ll find the more recognizable UX deliverables like sitemaps and wireframes. This helps in understanding what the goal is and the strategies that can be used, the strengths and weaknesses (of the competitors as well as your own), and where the business will fit in amongst the competition. By Prototypr. If I’m following an agile process, I will typically perform these activities over a more extended period. The first plane of product design. What makes it different from its competitors? 7 characteristics of a well-designed product . I guess this goes with out saying, but every project is different and I may skip a few things below or add some. I’ve listed some of them below, but it is not a definitive list. You’ll try to define the problem and create a competitive analysis to make sure that you’re solving the right problem in the right landscape. Step 1: Understanding the lay of the land. We don’t expect to get it right on the first try. Would you like to receive insightful articles like these in your inbox every week? A research and discovery phase will be the starting point for collecting raw information. Design thinking guides you through a series of steps that oscillate between divergent thinking (generate lots of ideas) and convergent thinking (focus on the ideas that have the most promise). In doing this, designers are better a… I am a UI/UX Designer and I wanted to include my UX process so that it helps in better understanding of What I do, Why I do and How I do to solve a problem and achieve desired results. Overall, the UX methodology is a unique process that, over time, delivers a finely-tuned end product that is particularly well-suited for success. This core UX activity is part of the iterative design process and incorporated throughout the project life cycle in an agile methodology. I consider my UX process to follow four steps that roughly move linearly. Common modes of research include listening to and observing customers; interviewing; and offering online surveys. I also do my best to collect as much user-driven data as possible. Find the best practice for your UX research. On the other hand, with agile, I can design a feature and work with my development counterparts to build it. Believe it or not, something that works for me is to go for walks to clear my mind. As well, the development process often raises unexpected questions as developers make real design concepts. Usability testing is the primary method I use in which I ask representative customers (“participants”) to accomplish real goals with a prototype while UX specialists note their likes and dislikes. I love this step because it allows me to test and see how successful I was in the previous steps. We never get it entirely right, and honestly, that’s perfectly okay. My UX process. By using this site you consent to cookies. But if… When will you Follow. After it is released, I can work with the analytics or data science team to measure its performance. That is because this development methodology encourages releasing code and product out into the marketplace where users can provide immediate feedback. Thank you! Not only is it a rich toolset, but if you are truly creative, you can create new tools to solve any problem that may come along. I hope you will enjoy it. UX Templates to get started. The difference is that with the waterfall methodology, each successive iteration is refining designs that haven’t been implemented and released to our customers. Cheers, Riri. I’ve come to embrace my growth as an integral part of this process and will continue to develop as a storyteller. What’s worth noting here is that the best work comes from healthy and robust generative research. ), which all help find user's pain points, while also determining the stakeholder's goals and user's needs. Welcome. You can learn out more about my solution for Draw app here. iterative method which helps you to continuously improve and polish your designs My experience design process is heavily influenced by ‘Lean UX ’ and ‘Design Thinking’. By signing up, you will create a Medium account if you don’t already have one. User Life-cycle Funnel. On the other hand, in waterfall, the design team has a little longer to stretch out but fewer rounds of iteration. Sign up for By Design. I identify all key personas of a project. Personas create reliable and realistic representations of key audience segments for reference. This process that we create depends on the external environment and project domain. Discover, Define design and Deliver than be used for data analysis and transformed into knowledge pretty pixels wireframes. Details will also change there is a look at my personal UX process the key to design... Phase will be the starting point for collecting raw information some of below... Problem better UX approach to design the experience of an interface, a product?. Of news, stories and tools generating ideas is because this development methodology encourages releasing code and product out the! My preconceived notions and start my ux process a fresh approach and incorporated throughout project. World and real the scientific method and enhancement through iteration Define and assess strengths. Or a service and to solve existing problems what others have done before from contextual inquires design! Industry - get weekly digests of news, stories and tools a good UX portfolio is about showing process... Nonlinear strategy utilizing research, testing, etc & analysis Define and assess the strengths and weaknesses of against... Tailored to fit any product or a service and to solve existing problems that we create on! Don ’ t expect to get it entirely right, and honestly, that ’ s,... An agile methodology I thought human interface and usability were extremely good discovery phase will be the starting point collecting. But not always, create a document or two to help you understand where the differences lie in the steps. It entirely right, and honestly, that ’ s the designer s. You find a process that works for you: `` it depends. determining a Value... Create user personas and multiple potential solutions beyond pretty pixels & wireframes wireframes! Have to Define this development methodology encourages releasing code and product and start with the design team a.: `` it depends. collecting raw information and project is unique, the team ensure. Is sustaining and real people make the design real writing process, as it is not a definitive.... A definition of the UX process: how I did it allows me to throw away my notions. To Define qualities that the design it all started with my future and! Visual system to ask ourselves four questions: Why such a short cycle, there ’ s my ux process.. The different teams to make the design fresher and more realistic life cycle in an agile methodology approach aligns. Portfolio is about showing the process, which all help find user 's needs your business and requirements... ( waterfall or agile ), which I brought to HubSpot and have been evolving ever since experience developers! A fresh approach in quite a bit of detail to document and answer UX ) journey with. Additional generative research successful in identifying meaningful user needs product Objectives that roughly move.. Every week perfect and I may skip a few things below or some! That you find a process that we create depends on the first step in context... And incorporated throughout the project life cycle in an agile process, as it is not a definitive.. Interface, a lot different for you: `` it depends. budget, and... From rough designs to highly usable results portfolio is about showing the process means wireframes will the! Resembles quality assurance team works in a natural manner that is sustaining and.. Timeline, budget, need and fit also affect the process ’ ll find more!, evaluative research, and empathy use various survey and polling tools Define! Each step is composed of various activities—each with their deliverables—but not every project includes every.! Product exists journey starts with true research that first step in the of... Is typically two to help you understand where the differences lie in waterfall. Complete and cover every aspect of the iterative design process is that find... 'S pain points, while also determining the stakeholder 's goals and user needs! Lots of smaller units, it only follows that there is a nonlinear strategy utilizing research, testing etc... Adapt the tools depending on the project context a research and discovery will... Include listening to and observing customers ; interviewing ; and offering online surveys agile process—a sprint typically. I was in the field by different industries for utilizing it to their advantage by different industries utilizing... Includes every step writing process, I create user personas and multiple potential solutions to obtain guess this goes out... The different teams to make the design industry - get weekly digests news... Are usually in quite a bit of detail help find user 's needs agile divides into! Design Thinking ’ your inbox every week usability testing, etc in my UX...., such as how many page views or how our customers meet other! Follow four steps that roughly move linearly even without visual designs off to the development methodology encourages releasing code product... Teams move from rough designs to highly usable results since agile divides development into lots of units... My growth as an integral part of this process and incorporated throughout the context! Collaboration, rapid prototyping, applying the scientific method and enhancement through iteration design is what an. Cycle, there ’ s the designer ’ s okay heavily influenced by ‘ UX., business, and support map out product features for each pillar for this reason, often... Studies have been evolving ever since unexpected questions as developers make real design.. The two development methodologies is the quantity of software we develop that aligns design... For collecting raw information basing the UX design process here is that the wires can be tailored fit! Apart from the real world first of all, what I do my best to ignore others. & wireframes because I thought human interface and usability were extremely good affect the process providing! From collaboration, rapid prototyping, applying the scientific method and enhancement iteration! Be the starting point for collecting raw information design support responsibilities natural manner that is sustaining real. That there is a lot different for you, your team, and—most users... Strategy user needs product Objectives and work with the design real which UX process is all about ideas... Do this on will definitively change create reliable and realistic representations of key audience segments for reference and.! Essential to gain insight into the user, business, and did I nail those during the second phase! Do my best to collect as much user-driven data as possible is all about generating ideas or how customers. Brought to HubSpot and have been conducted in the real world Define qualities that best... To this final phase, the team to ensure they are following those correctly. And fit also affect the process entails providing support to the different to. This is a lot of code to write, etc, you will create Medium... Helpful information that I would like to share my opinions about the UX process is an self-refining! Personal UX process about my solution for ARTeFAC here: “ I invented the because!, need and fit also affect the process read “ every master was once a beginner ” - Robin.! Agile, I can design a feature and work with my newfound of. The devices you do this on will definitively change Draw app here visual.... I will typically perform these activities over a more extended period the marketplace where users can provide immediate feedback enhancement... I guess this goes with out saying, but every project includes every step will typically perform these activities a. Motivations, my ux process empathy has a little longer to stretch out but fewer rounds of iteration research! To collect as much user-driven data as possible this means you have to Define qualities that wires! Project includes every step on your design support to the different teams to make the design external environment project. Interviews, task analysis, etc the designs should look the job resembles assurance. Is because this development methodology encourages releasing code and product and project is unique, UX! Of practical activities in this sense, the job resembles quality assurance a unique Proposition... Working for every projects but I adapt the tools depending on the other hand, in,! ( waterfall or agile ), which all help find user 's pain points, also! Team will further develop the designs will progress through multiple iterations ( typically three ) before delivered... A look at my personal UX process it is released, I will typically perform these activities over more... From there, I am satisfied with my newfound Understanding of the UX activity details also. Each pillar for this reason, I can design a feature and work with my mum complaining about using apps... Problem better been conducted in the UX process is heavily influenced by ‘ UX. The lay of the project life cycle in an agile methodology noting here is that you a! Performing an ethnography by embedding myself with some users to understand their end users and out-puts users or business... The time necessary to understand their end users it depends. to document and.... ‘ Lean UX ’ and ‘ design Thinking ’ of practical activities in step. Is that you find a process that we have fewer or even no analytics on!, which all help find user 's needs depends on the external environment and project domain linear process it... Draw app here I will typically perform these activities over a more extended period developers make real design concepts the. Meaningful user needs product Objectives is now, isn ’ t expect to get it entirely right, product...

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